Cases
Each case shows the whole operation: what she read, the strategy, the work, the owner’s calls, the result, what didn’t work and the rule that would have stopped her.
Modelled cases: typical situations and numbers from each market. Real client stories are added with permission.
Businesses of this size run on USHA Enterprise. The plan fee is not included in the results; volumes are the counts for each job.
FMCG · KSA · a national dairy and juice brand, SAR 300M revenue
The category grew about 6% (estimate), so the market alone would have given SAR 70M. The extra SAR 10.5M at a 32% gross margin is SAR 3.4M of gross profit, and SAR 0.3M of budget stayed in the bank (SAR 2.1M against 2.4M).
FMCG · UAE · a snacks and nuts brand, AED 180M revenue (AED 110M in the UAE)
The extra AED 7.2M at a 38% gross margin is AED 2.7M. Add the AED 0.3M of fees: AED 3.0M better than the same six months last year, on the same media money.
FMCG · Egypt · a biscuits and wafers brand, EGP 1.5B revenue
Gross profit: EGP 189M → EGP 216M, +EGP 27M after paying about EGP 14M for the extra five grams.
Fashion · KSA · a modest-fashion brand (abayas and occasion wear), SAR 95M revenue, 22 stores plus online, Namshi and noon
The extra SAR 9M at a 58% gross margin is SAR 5.2M. Marketing rose SAR 0.04M (SAR 0.78M against 0.74M). With the returns saving, the six months are about SAR 5.4M better than last year.
Fashion · UAE → KSA · a UAE women's and family fashion retailer, AED 120M revenue, 26 UAE stores
Spent: SAR 3.2M of the SAR 6M. After product, fees, returns, the site, the pop-ups and all marketing, the six months ran −SAR 0.45M; July was the first month at break-even and August made +SAR 0.12M.
E-commerce/D2C · UAE · a baby feeding and mother-care brand, AED 72M revenue (64% on Amazon.ae and noon)
Contribution after all media: AED 7.4M → AED 9.3M, +AED 1.9M in six months, about +AED 3.8M a year at this run rate.
E-commerce · KSA · a home and kitchen online retailer (own app, noon, Amazon.sa), SAR 150M revenue
Event contribution after fees, ads and returns: −SAR 0.9M → +SAR 1.2M, a swing of SAR 2.1M.
F&B · UAE · a cloud-kitchen group, 14 delivery brands from 9 kitchens in Dubai, Abu Dhabi and Sharjah, AED 85M revenue
EBITDA: 4% → 9.4%, AED 1.7M → AED 4.7M, +AED 3.0M in six months.
F&B · KSA → Egypt · a larger group: a Saudi fried-chicken QSR and delivery brand, SAR 380M revenue, 140 branches in KSA
190,000 orders in six months at an average EGP 325: EGP 61.8M of revenue.
Beauty/fragrance · KSA · a Saudi oud and fragrance house, SAR 240M revenue, 95 stores plus online, noon and Amazon.sa
National Day window: SAR 9.6M against SAR 7.9M last year (+22%).
Real estate · Egypt · a mid-size developer, about EGP 1.6B in annual contracted sales, Phase 2 of a West Cairo compound
118 units reserved in six months, 54% of the phase, against 92 for Phase 1 over the same stretch (+28%). Absorption: about 20 units a month against 15. 104 contracts signed by the end of July; cancellations 9% against 38%.
Consumer electronics · UAE · a home-appliance brand, AED 150M regional revenue (AED 52M in the UAE), launching a cordless vacuum range across Sharaf DG, Carrefour, Lulu, Jumbo, Amazon.ae and noon
Six-month sell-out: AED 7.0M against a plan of AED 5.4M (+30%), 64% of the year's target.
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