BRAINS · New from USHA
Consult a validated replica of a senior expert from your industry: a CFO, a pricing lead, a feasibility director, a head of HR. Decades of cases and judgement, on your WhatsApp or Telegram, from $300 a month.
02 · Why a brain, not a chatbot
General AI knows what the books say. It has never raised a price on a Monday and watched the wholesalers’ orders on Thursday. It has never sat through a credit committee cutting its ramp-up forecast in half. Experience is the part you can’t download.
A chatbot says
“Price elasticity for snacks is typically between −1.5 and −2.5. Consider a moderate increase.”
A brain says
“Don’t cross the EGP 10 point. On the last three launches I ran, moving from 10 to 12 lost a third of volume in six weeks. Hold 10, take the pack to 38 g, and tell your top 20 wholesalers before a competitor does.”
A chatbot says
“Build TAM, SAM and SOM, then project occupancy growth over five years.”
A brain says
“Your ramp-up is the weak line. Mid-scale hotels in secondary Saudi cities took about 30 months, not 18, to reach 65% occupancy in the projects I reviewed. Rebuild the cash curve on 30 and see if the bank still says yes.”
A chatbot says
“Use structured interviews and a competitive compensation package.”
A brain says
“Your new COO leaves in month nine if they haven’t signed a single decision by month six. I’ve watched it in four family groups. Put their approval limits in the offer letter, not in a promise.”
03 · What brains advise on
Pick the department. USHA narrows it to your industry and market.
04 · How a brain is made
The consultant signs first: what their brain covers, what it never touches, and their right to pause it. Nothing is captured before that.
Weeks of structured interviews on real past cases, with client names removed: the situation, the options, the call they made, what happened, what they’d do now. Their first questions, their red flags, their rules of thumb.
The consultant tests the brain on cases they choose. They write their own answer first, then score the brain’s: same verdict, same numbers, same risks, same first move. We correct and re-test until they sign it off.
The consultant licenses the brain to USHA and earns a share of every subscription, every month it runs.
Every profile shows the brain’s version and validation date.
05 · Safe and fair
06 · Browse the brains
Filter by your industry, market and language. Or tell USHA the case and she’ll pick three.
Sherif Sheta
Commercial Excellence Director, Juhayna
FMCG
EgyptAR · EN
Sumner Makin
Partner and UK AI Lead, Bain & Company
FMCG
UK · globalEN
Lamy Riad Makary
Executive Partner / Senior Project Director, HLB Makary Consulting
Agri-food · Industrial manufacturing
EgyptAR · EN
Hazem Kassem
Founder / Managing Director, Axcell; consulting CFO
Retail and e-commerce · FMCG · Family conglomerates
EgyptAR · EN
Mark Eaton
Associate Director, Talent Capital; human-capital and organisational-effectiveness consultant
Family conglomerates · Real estate and construction · Retail and e-commerce · Industrial manufacturing
UK · Middle EastEN
Nehal Abdel Aziz
HR consultant and trainer associated with AmCham Egypt
Family conglomerates · Real estate and construction · Retail and e-commerce · Industrial manufacturing
EgyptAR · EN
Mahmoud El-Tahan
Director Talent Acquisition, Capgemini Egypt
Technology and SaaS · Professional services · Retail and e-commerce · Financial services
EgyptAR · EN
Scott Whalan
Partner, Valuation & Modeling; Deloitte Private Middle East leader
Industrial manufacturing · Retail and e-commerce · F&B and hospitality · Logistics · Technology and SaaS · Family conglomerates
UAE · GulfAR · EN
Timothy (Tim) Millard
Head of Value and Risk Advisory – MENA, JLL
Real estate and construction · F&B and hospitality
UAE · GulfEN · AR
Victoria Ormond
Partner; Head of Capital Markets Research / Insight, Knight Frank
Real estate and construction · F&B and hospitality
UK · EuropeEN
Mark Fadel
Founder and Managing Director, Sourcing Connections
Retail and e-commerce · Professional services · Real estate and construction · F&B and hospitality
UAE · GulfEN · AR · HI
Sandeep Ganediwalla
Partner, Redseer Strategy Consultants
FMCG · Retail and e-commerce · Marketplaces · F&B and hospitality
UAE · Saudi ArabiaEN · AR
Andi Davids
Chief Growth Officer, Bulletproof
FMCG · Retail and e-commerce · Marketplaces · F&B and hospitality
USA · internationalEN
Omar Merlo
Marketing-strategy consultant; Associate Professor, Imperial College London
FMCG · Retail and e-commerce · Marketplaces · F&B and hospitality
UK · internationalEN
Suhail Khan
Fractional CFO, CFO Centre UAE
Family conglomerates · Real estate and construction · Automotive · Industrial manufacturing
UAE · internationalEN · AR
Luma Fawaz
Managing Director, Manara Ventures; former CEO, Oasis500
Technology and SaaS · Financial services · Retail and e-commerce · Logistics
Jordan · MENAAR · EN
Mohamed (Mark) Khater
Head, Cambridge Centre for Strategy and Performance; investment and strategy adviser
Technology and SaaS · Financial services · Retail and e-commerce · Logistics
UK · Egypt · MENAEN
Dr. Brahim Allali
Managing Partner, Reload Consulting
Agri-food · Fashion and luxury · Automotive · Industrial manufacturing
Morocco · Francophone AfricaAR · FR · EN
Fethi Derbeli
Industrial operations and Lean Six Sigma consultant; founder, Smart Solutions Consulting Tunisia
Automotive · Industrial manufacturing · Fashion and luxury
Tunisia · North AfricaAR · FR · EN
Christoph H. Loch
Professor of Operations, Information and Technology, IESE Business School; non-executive chairman, Prendo
Automotive · Industrial manufacturing · Fashion and luxury
Spain · internationalEN
Duncan McFarlane
Professor of Industrial Information Engineering, Cambridge; co-founder, RedBite Solutions
Automotive · Industrial manufacturing · Fashion and luxury
UK · internationalEN
Yendy Nasr Khayat
Founder and Managing Director, The Franchizery
F&B and hospitality · Retail and e-commerce
UAE · Middle East and AfricaEN
Ghassan Ali
Founder / executive-search leader, Vision International
Financial services · Telecom · Family conglomerates · Technology and SaaS
Jordan · GulfAR · EN
James D. Wilton
Founder, Senior Partner and CEO, Monevate
Technology and SaaS · Marketplaces · Financial services
USA · globalEN
Lucien Bowater
Chief Operating Officer, E-ACT; National Theatre Digital Advisory Committee member
Technology and SaaS · Marketplaces · Financial services
UKEN
Iñaki Berenguer
Founding Partner, LifeX Ventures
Technology and SaaS · Financial services · Marketplaces
USA · internationalEN
Andrew Williamson
Managing Partner, Cambridge Innovation Capital
Technology and SaaS · Financial services · Marketplaces
UK · earlier US practiceEN
Nicky Dee
Co-founder and Chief Executive Officer, Carbon13
Technology and SaaS · Financial services · Marketplaces
UK · climate venturesEN
Peter Krusic
Independent fractional CFO, CFOPeter.com
FMCG · Retail and e-commerce · Professional services · Industrial manufacturing
USAEN
David Weiss
Director, Fundraising & Commercial Strategy, GoldWhite
FMCG · Retail and e-commerce · Professional services · Industrial manufacturing
UKEN
Philip Stiles
Associate Professor in Corporate Governance; Director, Cambridge Centre for International Human Resource Management
Technology and SaaS · FMCG · Professional services
UK · internationalEN
Andreas Richter
Professor of Organisational Behaviour, Cambridge Judge Business School
Technology and SaaS · FMCG · Professional services
UK · internationalEN
David De Cremer
Chair Professor, KFUPM Business School; corporate consultant and organisational transformation adviser
Technology and SaaS · FMCG · Professional services
Saudi Arabia · internationalEN
Thomas Roulet
Professor of Organisational Sociology and Leadership, Cambridge Judge Business School
Technology and SaaS · FMCG · Professional services
UK · internationalEN
Jagjit Singh Srai
Professor of Research and Head of the Centre for International Manufacturing, University of Cambridge
FMCG · Retail and e-commerce · Technology and SaaS · Fashion and luxury
UK · globalEN
Costas Constantinou
Managing Partner and Co-founder, Oaklins Valuation Advisory; Partner, Oaklins Netherlands
Professional services · Industrial manufacturing · FMCG · Technology and SaaS
Netherlands · UKEN
Fernando Da Cruz Vasconcellos
Partner, Valuations, S&W
Professional services · Industrial manufacturing · FMCG · Technology and SaaS
UK · internationalEN
Patrick C. Raab
Independent pricing and commercial transformation adviser, PCR Consulting
Industrial manufacturing · Energy · Real estate and construction
Germany · EuropeDE · EN
Shahnawaaz Aashiruddin
Senior Director, Global Sourcing, News Corp; procurement adviser
Industrial manufacturing · Telecom · Retail and e-commerce · Professional services
India · global sourcingEN · HI
Peter Williamson
International-strategy consultant and non-executive director; Honorary Professor, Cambridge Judge
FMCG · Marketplaces · Retail and e-commerce · Agri-food
UK · AsiaEN
Marc Silberstein
Managing Partner, Silberstein + Partners; Singapore Partner, Asian Insiders
FMCG · Marketplaces · Retail and e-commerce · Agri-food
Singapore · Southeast AsiaEN · MS
Alexandre Halpérin
Founder, Aulne Retail Conseil
Fashion and luxury · Retail and e-commerce · F&B and hospitality
France · EuropeFR · EN
No brain matches all of these yet. Loosen one filter, or tell USHA the case. She’ll find the closest three, and we’ll look for the exact match.
07 · Pricing
One monthly price per brain, from $300 to $4,000. Three things set it: the market rate for this consultant where they work, their years of experience, and how many markets they cover.
Two decades of practice, often across a region.
The leader who ran the department in markets like yours.
Advisory-partner judgement from the world’s most expensive markets.
Decades of decisions at board level.
What a consultant of this calibre charges where they practise.
15–19, 20–24, 25–29, 30+.
One market, two or three, or a whole region or global practice.
08 · Questions
No. It’s a validated replica of their judgement: their cases, decisions and rules of thumb, built with their authorisation. The consultant tested it and signed it off. Their CV is on LinkedIn if you want the person for a larger project.
Each consultant tests their brain on their own past cases and scores it against the answers they’d give. It goes live only after they sign it off. Each profile shows the version and the date it was validated.
The brain on your WhatsApp or Telegram for the month. Ask as often as the project needs, within fair use, for one company and one project brief. You can update the brief each month.
By three things: the market rate for this consultant where they practise, their years of experience and how many markets they cover. Prices run from $300 to $4,000 a month.
Their CV is on LinkedIn and you can contact them there. Any direct engagement is between you and them.
Legal, tax, political and medical questions. When your case touches one, the brain says what it means for the business and which licensed professional to bring in, then carries on with the business decision.
Your brief and your conversation are used only to answer you. They aren’t used to build or improve other brains, and the consultant doesn’t read your conversation unless you invite them.
Not online. Reserve your consultation; the team contacts you on WhatsApp or Telegram to confirm the brief, agree payment and activate it.
Yes. Subscriptions are monthly. Stop at the end of any month, or move to another brain from the next month.
USHA runs your marketing every day. A brain gives you one senior expert’s judgement on one area of the business. USHA is the host: she reads your case and introduces the right brain.
Tell USHA your case. She’ll introduce the brain with your industry, your market and the years to match.
